Funding Animal Welfare
We channel funds directly to feeders, rescuers, and gaushalas — supporting Dhyaan Foundation's 50+ shelters across India.
RESCUE · HEAL · FEED · PROTECT
Caring For Every Voiceless Life With Compassion
From rescue and rehabilitation to daily feeding and lifelong shelter support, Mercie Foundation stands with animals in need across India. Every action you take with us helps protect and heal a life.
We Are Mercie Animal Welfare Foundation
Founded on the Jain principle of "Parasparopagraho Jīvānām"—all life is interconnected—Mercie Foundation is a movement built on compassion. Based in Mumbai, we work to protect voiceless animals across India through awareness, legal support, funding, and community action.
Through Mercie Vegan Bags, we create cruelty-free alternatives that align fashion with conscience. Every product you carry carries a cause.
Read Our StoryHow We Make a Difference
From the streets of Mumbai to villages across India, Mercie Foundation is taking action.
Legal Support
Providing legal assistance to animal lovers, activists, and rescuers who face challenges fighting for animals' rights.
Awareness Campaigns
Monthly district-level events and bi-annual international ramp walks promoting cruelty-free, conscious living.
Building Animal Hospitals
Working towards establishing animal hospitals in Mumbai, Nagpur, and Gorakhpur to provide accessible care.
Launch & Felicitation
Awardies For Animal Welfare
Highlights from recognitions, felicitation moments, and mission stories.
Compassion In Action
Seva for Voiceless Animals
Real rescue, nourishment, and care moments that reflect our daily seva for street and abandoned animals.
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Coco — Ambassador, Mercie Foundation
When you look into Coco's eyes, you don't just see a dog—you see a reason to choose kindness.
Coco, our beloved dog, is more than a companion. He is the living symbol of Mercie Foundation—representing every voiceless being we stand for. Through his innocent eyes and unconditional love, Coco embodies the spirit of 'Ahimsa Parmo Dharma'—non-violence as the highest duty. He represents every rescued life waiting for care, every street animal hoping for dignity, every silent soul that deserves love and protection.
Learn more
Gallery
Stories of compassion, conscious fashion, and lives transformed through collective action.
Barkha Vikas Pincha — Founder, Mercie Animal Welfare Foundation
Fashion does not have to cost a life. Progress does not have to come at the expense of innocence. Because every life matters. And every choice counts.
I was raised in a Jain household, where compassion is not just taught, it is lived. One incident changed everything—while shopping at a luxury store, I learned that a calf had been killed to make the bag I admired. I walked out with a new purpose: to create Mercie Foundation. What started as a personal stand became a mission—to create awareness, inspire conscious choices, and support those who dedicate their lives to protecting the voiceless.
Read Full MessageRecognized for Impact
Every honor reflects the tireless work of our rescuers, feeders, and supporters. These moments celebrate compassion in action and strengthen our mission to protect every voiceless life.
Join the Mercie Army
Be part of India's growing movement for animal welfare. Whether you feed, rescue, advocate, or simply care—there is a place for you in our army.
Join Mercie Army